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Breakfast Cereal Mascots: Beloved and Bizarre
CBS News ^

Posted on 04/07/2013 6:24:29 PM PDT by nickcarraway

A 2011 article in Pediatrics magazine found that children who had been asked to taste a "new" cereal reported liking the same cereal more if there were a popular character depicted on the box. "The use of media characters on food packaging affects children's subjective taste assessment," the study concluded.

Little surprise, given the long history of breakfast cereal manufacturers marketing their wares with the help of colorful cartoon characters or figures already familiar from TV, movies and comic books.

The following gallery shows some of the more famous (and infamous) breakfast cereal mascots.

Left: Quisp, introduced in 1965 by Quaker Oats, was discontinued in the 1970s, but in recent years has returned to Earth via online outlets.


TOPICS: Business/Economy; Food
KEYWORDS: mascot
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1 posted on 04/07/2013 6:24:29 PM PDT by nickcarraway
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To: nickcarraway

Correction:

“A 2011 article in Pediatrics magazine found that children who had been asked to taste a “new” cereal reported liking the same cereal more if there WAS a popular character depicted on the box.”


2 posted on 04/07/2013 6:26:56 PM PDT by Arthur McGowan (If you're FOR sticking scissors in a female's neck and sucking out her brains, you are PRO-WOMAN!)
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To: nickcarraway
have breakfast with the King
3 posted on 04/07/2013 6:28:52 PM PDT by ZinGirl (kids in college....can't afford a tagline right now)
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To: nickcarraway

Is “Froot Loops” considered incendiary speech today?


4 posted on 04/07/2013 6:30:37 PM PDT by ConservativeStatement (Obama is the "Disco Duck" president. A no-substance novelty that reached number one.)
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To: nickcarraway; Quix

Shoulda pinged him...


5 posted on 04/07/2013 6:31:54 PM PDT by null and void (Gun confiscation enables tyranny. Republicans create the tools of oppression and Democrats use them.)
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To: nickcarraway

I have bought a box of cereal for no other reason than a picture of Capt. Jack Sparrow on it!


6 posted on 04/07/2013 6:32:07 PM PDT by ilovesarah2012
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To: ConservativeStatement

Don’t come between me and my Cocoa Puffs, just saying.


7 posted on 04/07/2013 6:32:31 PM PDT by Delta Dawn
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To: qam1; ItsOurTimeNow; PresbyRev; Fraulein; StoneColdGOP; Clemenza; m18436572; InShanghai; xrp; ...

Xer Ping

Ping list for the discussion of the politics and social (and sometimes nostalgic) aspects that directly effects Generation Reagan / Generation-X (Those born from 1965-1981) including all the spending previous generations are doing that Gen-X and Y will end up paying for.

Freep mail me to be added or dropped. See my home page for details and previous articles.  

8 posted on 04/07/2013 6:33:16 PM PDT by qam1 (There's been a huge party. All plates and the bottles are empty, all that's left is the bill to pay)
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To: ZinGirl

Looks like a cross between Biden and Sandusky....


9 posted on 04/07/2013 6:33:51 PM PDT by Joe 6-pack (Qui me amat, amat et canem meum.)
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To: ZinGirl

The King creeped me out but that was some good cereal


10 posted on 04/07/2013 6:34:15 PM PDT by qam1 (There's been a huge party. All plates and the bottles are empty, all that's left is the bill to pay)
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To: Arthur McGowan

Now, come on, today’s writers can’t be expected to understand subject/verb agreement, can they?


11 posted on 04/07/2013 6:34:24 PM PDT by Bigg Red (Restore us, O God of hosts; let your face shine, that we may be saved! -Ps80)
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To: null and void

I believe old quix got banned?


12 posted on 04/07/2013 6:34:59 PM PDT by Wyrd bi ful ard (Gone Galt, 11/07/12)
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To: nickcarraway

How did I know that would be #1.


13 posted on 04/07/2013 6:35:32 PM PDT by dfwgator
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Comment #14 Removed by Moderator

To: Wyrd bið ful aræd
Yes, but to speak of the dead banned is to bring them to life...
15 posted on 04/07/2013 6:36:45 PM PDT by null and void (Gun confiscation enables tyranny. Republicans create the tools of oppression and Democrats use them.)
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To: ConservativeStatement

Have you tasted Trix lateley??? O...M...G. It tastes like fruity cardboard.


16 posted on 04/07/2013 6:36:58 PM PDT by RushIsMyTeddyBear (Great vid by ShorelineMike! http://www.youtube.com/watch?v=KOZjJk6nbD4&feature=plcp)
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To: ConservativeStatement

"They are always after me Lucky Charms."

17 posted on 04/07/2013 6:37:11 PM PDT by dfwgator
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To: nickcarraway

18 posted on 04/07/2013 6:38:01 PM PDT by fieldmarshaldj (Resist We Much)
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To: fieldmarshaldj

19 posted on 04/07/2013 6:38:31 PM PDT by dfwgator
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To: nickcarraway

I yearn for a honeycomb hideout.


20 posted on 04/07/2013 6:38:48 PM PDT by GSWarrior
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