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Breakfast Cereal Mascots: Beloved and Bizarre
CBS News ^

Posted on 04/07/2013 6:24:29 PM PDT by nickcarraway

A 2011 article in Pediatrics magazine found that children who had been asked to taste a "new" cereal reported liking the same cereal more if there were a popular character depicted on the box. "The use of media characters on food packaging affects children's subjective taste assessment," the study concluded.

Little surprise, given the long history of breakfast cereal manufacturers marketing their wares with the help of colorful cartoon characters or figures already familiar from TV, movies and comic books.

The following gallery shows some of the more famous (and infamous) breakfast cereal mascots.

Left: Quisp, introduced in 1965 by Quaker Oats, was discontinued in the 1970s, but in recent years has returned to Earth via online outlets.


TOPICS: Business/Economy; Food
KEYWORDS: mascot
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1 posted on 04/07/2013 6:24:29 PM PDT by nickcarraway
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To: nickcarraway

Correction:

“A 2011 article in Pediatrics magazine found that children who had been asked to taste a “new” cereal reported liking the same cereal more if there WAS a popular character depicted on the box.”


2 posted on 04/07/2013 6:26:56 PM PDT by Arthur McGowan (If you're FOR sticking scissors in a female's neck and sucking out her brains, you are PRO-WOMAN!)
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To: nickcarraway
have breakfast with the King
3 posted on 04/07/2013 6:28:52 PM PDT by ZinGirl (kids in college....can't afford a tagline right now)
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To: nickcarraway

Is “Froot Loops” considered incendiary speech today?


4 posted on 04/07/2013 6:30:37 PM PDT by ConservativeStatement (Obama is the "Disco Duck" president. A no-substance novelty that reached number one.)
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To: nickcarraway; Quix

Shoulda pinged him...


5 posted on 04/07/2013 6:31:54 PM PDT by null and void (Gun confiscation enables tyranny. Republicans create the tools of oppression and Democrats use them.)
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To: nickcarraway

I have bought a box of cereal for no other reason than a picture of Capt. Jack Sparrow on it!


6 posted on 04/07/2013 6:32:07 PM PDT by ilovesarah2012
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To: ConservativeStatement

Don’t come between me and my Cocoa Puffs, just saying.


7 posted on 04/07/2013 6:32:31 PM PDT by Delta Dawn
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To: qam1; ItsOurTimeNow; PresbyRev; Fraulein; StoneColdGOP; Clemenza; m18436572; InShanghai; xrp; ...

Xer Ping

Ping list for the discussion of the politics and social (and sometimes nostalgic) aspects that directly effects Generation Reagan / Generation-X (Those born from 1965-1981) including all the spending previous generations are doing that Gen-X and Y will end up paying for.

Freep mail me to be added or dropped. See my home page for details and previous articles.  

8 posted on 04/07/2013 6:33:16 PM PDT by qam1 (There's been a huge party. All plates and the bottles are empty, all that's left is the bill to pay)
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To: ZinGirl

Looks like a cross between Biden and Sandusky....


9 posted on 04/07/2013 6:33:51 PM PDT by Joe 6-pack (Qui me amat, amat et canem meum.)
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To: ZinGirl

The King creeped me out but that was some good cereal


10 posted on 04/07/2013 6:34:15 PM PDT by qam1 (There's been a huge party. All plates and the bottles are empty, all that's left is the bill to pay)
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To: Arthur McGowan

Now, come on, today’s writers can’t be expected to understand subject/verb agreement, can they?


11 posted on 04/07/2013 6:34:24 PM PDT by Bigg Red (Restore us, O God of hosts; let your face shine, that we may be saved! -Ps80)
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To: null and void

I believe old quix got banned?


12 posted on 04/07/2013 6:34:59 PM PDT by Wyrd bi ful ard (Gone Galt, 11/07/12)
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To: nickcarraway

How did I know that would be #1.


13 posted on 04/07/2013 6:35:32 PM PDT by dfwgator
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To: nickcarraway

14 posted on 04/07/2013 6:36:15 PM PDT by wolf24
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To: Wyrd bið ful aræd
Yes, but to speak of the dead banned is to bring them to life...
15 posted on 04/07/2013 6:36:45 PM PDT by null and void (Gun confiscation enables tyranny. Republicans create the tools of oppression and Democrats use them.)
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To: ConservativeStatement

Have you tasted Trix lateley??? O...M...G. It tastes like fruity cardboard.


16 posted on 04/07/2013 6:36:58 PM PDT by RushIsMyTeddyBear (Great vid by ShorelineMike! http://www.youtube.com/watch?v=KOZjJk6nbD4&feature=plcp)
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To: ConservativeStatement

"They are always after me Lucky Charms."

17 posted on 04/07/2013 6:37:11 PM PDT by dfwgator
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To: nickcarraway

18 posted on 04/07/2013 6:38:01 PM PDT by fieldmarshaldj (Resist We Much)
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To: fieldmarshaldj

19 posted on 04/07/2013 6:38:31 PM PDT by dfwgator
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To: nickcarraway

I yearn for a honeycomb hideout.


20 posted on 04/07/2013 6:38:48 PM PDT by GSWarrior
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To: dfwgator

The cigarette is awesome...


21 posted on 04/07/2013 6:39:14 PM PDT by wolf24
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To: Bigg Red

What they don’t understand is the subjunctive.

Since they don’t understand it, they just look around, and if there is an “if” somewhere in the neighborhood, they say “were,” whether the subjunctive is correct or not.

The reason it’s not correct is that the statement is not contrary to fact. There WAS a popular cartoon character on the box!


22 posted on 04/07/2013 6:40:10 PM PDT by Arthur McGowan (If you're FOR sticking scissors in a female's neck and sucking out her brains, you are PRO-WOMAN!)
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To: nickcarraway

23 posted on 04/07/2013 6:40:32 PM PDT by dfwgator
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To: nickcarraway
"Breakfast Cereal Mascots"

They're GREAT!

24 posted on 04/07/2013 6:40:53 PM PDT by Paladin2
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To: RushIsMyTeddyBear
No, I have not. I love almonds so this has been my choice of late:


25 posted on 04/07/2013 6:41:08 PM PDT by ConservativeStatement (Obama is the "Disco Duck" president. A no-substance novelty that reached number one.)
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To: nickcarraway

26 posted on 04/07/2013 6:41:19 PM PDT by dfwgator
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To: ConservativeStatement

What you eating?

Nut and Honey.


27 posted on 04/07/2013 6:41:48 PM PDT by dfwgator
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To: nickcarraway

Wow! Go figure! Mean old advertising works!


28 posted on 04/07/2013 6:41:49 PM PDT by VeniVidiVici (Obama's vision - No Job is a Good Job)
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To: dfwgator
Cookie Crisp didn't make that list?


29 posted on 04/07/2013 6:42:22 PM PDT by ConservativeStatement (Obama is the "Disco Duck" president. A no-substance novelty that reached number one.)
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To: nickcarraway; All

Anyone remember the cereal called Kaboom (with the clown)? I loved that stuff.


30 posted on 04/07/2013 6:43:14 PM PDT by RushIsMyTeddyBear (Great vid by ShorelineMike! http://www.youtube.com/watch?v=KOZjJk6nbD4&feature=plcp)
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Comment #31 Removed by Moderator

To: nickcarraway

Seriously, if I saw this when I was a kid, I would have been scarred for life.

32 posted on 04/07/2013 6:43:33 PM PDT by dfwgator
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To: nickcarraway
On seeing this thread I was instantly reminded of the iconic Wheaties box of my youth, featuring the Olympian pole vaulter Bob Richards. I just ran a search and could not find that box. I found some images of Bob Richards, but not of the famous box I remember from so many breakfasts during my boyhood in the 50's.



"Riamh nár dhruid ó sbairn lann!"

Genuflectimus non ad principem sed ad Principem Pacis!

Listen, O isles, unto me; and hearken, ye people, from far; The LORD hath called me from the womb; from the bowels of my mother hath he made mention of my name. (Isaiah 49:1 KJV)

33 posted on 04/07/2013 6:43:57 PM PDT by ConorMacNessa (HM/2 USN, 3/5 Marines RVN 1969 - St. Michael the Archangel defend us in Battle!)
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To: dfwgator

I LOVED that stuff!!!


34 posted on 04/07/2013 6:44:20 PM PDT by RushIsMyTeddyBear (Great vid by ShorelineMike! http://www.youtube.com/watch?v=KOZjJk6nbD4&feature=plcp)
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To: nickcarraway

35 posted on 04/07/2013 6:45:43 PM PDT by Squawk 8888 (True North- Strong Leader, Strong Dollar, Strong and Free!)
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To: dfwgator

36 posted on 04/07/2013 6:45:55 PM PDT by fieldmarshaldj (Resist We Much)
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To: ZinGirl
I wonder if they would do a study of burger joints and burger mascots?


37 posted on 04/07/2013 6:46:08 PM PDT by Jack Hydrazine (I’m not a Republican, I’m a conservative! Pubbies haven't been conservative since before T.R.)
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To: nickcarraway

Forget the mascots. I loved sending away for great promotional toys like this one:
http://www.youtube.com/watch?v=aEGtHxTEMAI

One of the coolest ones I got was an F-100 fighter that had spring loaded missles. I also got several different kinds of submarines and rockets.


38 posted on 04/07/2013 6:46:33 PM PDT by Kirkwood (Zombie Hunter)
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To: RushIsMyTeddyBear; dfwgator

I don’t remember it, but check post 23.


39 posted on 04/07/2013 6:46:55 PM PDT by nickcarraway
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To: ConorMacNessa

I still remember Bruce Jenner on it.


40 posted on 04/07/2013 6:47:36 PM PDT by RushIsMyTeddyBear (Great vid by ShorelineMike! http://www.youtube.com/watch?v=KOZjJk6nbD4&feature=plcp)
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To: ConorMacNessa

41 posted on 04/07/2013 6:47:41 PM PDT by fieldmarshaldj (Resist We Much)
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To: RushIsMyTeddyBear

“Have you tasted Trix lateley??? O...M...G. It tastes like fruity cardboard.”

Our old family favorite, Cinnamon Toast Crunch, was ruined about three years ago when it got a fiber boost to the point where it tasted like cinnamon coated old cardboard.

Such a bummer. Surely their sales plummeted? I kept hoping they’d wise up and go back to their old recipe.


42 posted on 04/07/2013 6:48:08 PM PDT by Persevero (Homeschooling for Excellence since 1992)
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To: Jack Hydrazine
and then there's THIS guy
43 posted on 04/07/2013 6:49:44 PM PDT by ZinGirl (kids in college....can't afford a tagline right now)
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To: nickcarraway

44 posted on 04/07/2013 6:50:31 PM PDT by dfwgator
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To: null and void
I'm afraid Quix is no longer with us


45 posted on 04/07/2013 6:52:23 PM PDT by JoeProBono (A closed mouth gathers no feet - Mater tua caligas exercitus gerit ;-{)
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To: RushIsMyTeddyBear
Bruce Jenner,

Who in their wildest dreams would have predicted he'd wind up as a Kardashian manservant....


46 posted on 04/07/2013 6:54:15 PM PDT by nascarnation (Baraq's economic policy: trickle up poverty)
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To: nickcarraway
They sell Quisp cereal in the Bi-Lo grocery store in the town I live in in NW PA... even odder, it's adjacent to the health food section... away from the assault on the senses of the cereal aisle.

Growing up, mom made us poached eggs on toast or oatmeal or citrus sections every morning for breakfast... we had cereal, but it was corn flakes, raisin bran, grape nuts, or shredded wheat. It was very rare that she would allow us to pick the "Coacco Frosted Sugar Bombs"... It was a rare treat to get Alpha Bits... or anything with a toy in the box or blasted on TV during kid primetime... Saturday morning cartoons.

Makes me wonder if all the "problems" that kids have these days with ADHD/Asthma/Aspergers/Learning Disabilities/Childhood Obesity/&c. is merely diet related... and that rather than the discpline of a traditional family where one parent works and the other does "everything else"... clean, make beds, laundry, ironing, gardening, child rearing, family meal planning and preparation, grocery shopping, paying bills, balancing the checkbook, taking the kids to hockey practice, and somehow managing to have fabulous hair while doing all that... well, it makes one wonder where everything went wrong and what players were involved to destroy the basics of healthy childhoods...

I have no doubt that it's an aggregate result from the combined assault on the family by the Feminist Movement, Big Food, Big Pharma, the ABCLBGTXYZ anything goes agenda, Public Education, and the Democrat Party.

</diatribe>

47 posted on 04/07/2013 6:55:39 PM PDT by Rodamala
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To: qam1

Yay! Freep me add please!


48 posted on 04/07/2013 7:00:21 PM PDT by JCBreckenridge (Texas is a state of mind - Steinbeck)
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To: Arthur McGowan; Bigg Red
The original grammar was correct. It was using the subjunctive mood, which is when one supposes a state that is different than reality.

In this case, the writer is suggesting that IF there WERE a character on a box of cereal, children would be more likely to like it.

I don't say "If I was President, I would..." The proper form is "If I were President, I would..."

-PJ

49 posted on 04/07/2013 7:05:55 PM PDT by Political Junkie Too (If you are the Posterity of We the People, then you are a Natural Born Citizen.)
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To: dfwgator
Nut and Honey.

That one went over much better than 'Nut and Bits'...

50 posted on 04/07/2013 7:07:18 PM PDT by Smokin' Joe (How often God must weep at humans' folly. Stand fast. God knows what He is doing)
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