Please notice that I did not mention media along with players, coaches and fans.
There will be some media who hype his play for a few games and if the hype is deserved, he will continue to receive media attention. A few too many fumbles, interceptions, missed tackles, missed field goals and he will be forgotten.
Perform well in the NFL and no one is going to care what you do off the field.
I disagree. It won't matter to the media what he does on the field. All that will matter to them is what he does off the field. He will become their poster child and they won't let the story drop anytime soon.
I think we agree what the reaction of most fans, players and coaches is likely to be.