English kids have been buying small packets of smokes for eons. This reminds me of a comic song that was recorded 100 years ago, “Little Willie’s Wild Woodbines”. Woodbine was a cigarette brand.
http://www.youtube.com/watch?v=QLwqcw2Cu48
I remember Woodbines. They were one the last unfiltered brands of original-size cigarettes, before everything became “king size” and filtered. Very strong, too.