[gov_bean_ counter]

My wife can’t pronounce Mitsubishi. I refuse to buy a car whose name she can’t pronounce.

[Fiji Hill]

My wife can’t pronounce Mitsubishi. I refuse to buy a car whose name she can’t pronounce.

In 1966, a rival Japanese car company was using this jingle:

Toyota--a name you can't remember, a car you can't forget.