Not drinking in the morning goes back at least 2000 years. On Pentecost, 49 days after the Resurrection, Peter and the disciples were accused of being drunk (Acts 2). Not so, Peter said, for it is only 9 in the morning (the 3rd hour by Jewish time reckoning).
BC football games that start at Noon are call for Bloody Mary’s at 10:00. Oh and then there’s the Orangejuice Rockefellers.