Nike sets new rules to beef up store, customer safety: WSJ

Yahoo ^ | 8.21.2012 | Reuters

[Morgana]

(Reuters) - Nike Inc has come up with new rules for retailers, prompted by unruly crowds outside stores selling its shoes, the Wall Street Journal reported.

According to a company memo reviewed by the paper, the world's largest sportswear maker told sporting-goods stores that they will not be allowed to pre-sell or take reservations for new shoes.

The retailers, which include Foot Locker Inc and Dick's Sporting Goods Inc , will also have to give up midnight releases of shoes that had prompted customers to camp outside and stampede stores, the paper reported.

[ThunderSleeps]

Let me see if I understand this. Take away reservations/presales, take away the opportunity for the real hard-core fans to come the night before. So now everyone, everyone shows up for store opening the day of release on a first-come, first-served basis? This is supposed to make for a safer, more civil situation? Right Nike, let me know how that works out for ya...

[SnakeDoctor]

I don’t think its going to work. Disallowing pre-orders just means there will be more fights between worthless thugs clamoring to be at the front of the line.

It isn’t the shoes, it isn’t the rules ... its the people.

SnakeDoc

[TheZMan]

How about start shooting some of the rotten bastards that always screw it up for everyone else?

[V_TWIN]

One of the latest angles of these thugs is to wait for someone who has already bought the shoes to return to the parking lot and jack them there. That way all the hard work of fighting for these stupid shoes has already been done.

[Venturer]

Wouldn’t it be great if no one showed up for Nike’s new $300. shoes.