Ex-Limbaugh sponsor says dropping show during Fluke controversy hurt company (carbonite)

Washington Examiner ^

[rbbeachkid]

It’s not over for them either. I am still waiting for my subscription to expire so that I can tell them why I am not renewing. I can’t be the only one.

[MadMax, the Grinning Reaper]

I was going to get Carbonite but after they dumped on Rush, I dumped them, and Sears, and PapaJohn’s pizza, and Select-Comfort Mattress, and several other former advertisers.

Hey cowards, this is called “CONSUMER PAYBACK” AND PAYBACK IS A BITCH ON THE BOTTOM LINE.

[spankalib]

cee ya, wouldn’t wana be ya
to all
thanks/....
keep being the economic FORCE THAT YOU SO OBVIOUSLY AY ARE
!

[listenhillary]

I just turned the back up off & deleted the installed software.

[Stonewall Jackson]

Welcome aboard. Hang onto your hat, the next three months will be quite exciting. ;-)

[sarasmom]

Carbonite dumped Rush and signed on to NPR?
I did not know that!

I vaguely felt sorry for the company, Carbonite, thinking one stupid marketing executive made a really bad spot decision regarding PC issues that had nothing to do with their core business.
But they then doubled down on the bad marketing decision in the market! LOL!

ROTFLMAO! Were they looking to advertise on Air America before they finally settled on NPR?

For a tech company, they are demonstrably not very savy, are they?ROTFLMAO!

Thanks Pollster1, I needed to hear the rest of the story!

[listenhillary]

This analysis was a bit more scathing.

Rush to Judgment Hurt Carbonite

Bill Gunderson
08/06/12 - 12:49 PM EDT
NEW YORK (TheStreet) — There should be two requirements to be a CEO:
1) Every CEO should take a course in basic economics.

2) Every CEO should pass that course.

Shareholders at the data back-up company Carbonite(CARB) are surely regretting their CEO did not meet these requirements.

Carbonite is the company that, on a Saturday night five months ago, announced it was dumping Rush Limbaugh as a place to advertise. Rush said something of which CEO David Friend did not approve.

Do you remember what it was? Exactly. (It was about Georgetown University student Sandra Fluke, whom Limbaugh referred to as a “slut.”)

This move of the company’s was dumb on so many levels it is hard to figure out where to begin.

Let’s start with the Econ 101 course. Carbonite’s advertising with Rush was based on one thing only: If the company spent $100 on ads, it made more than that in profits.

Today, thanks to sophisticated analytics, every company like Carbonite knows exactly how many sales result every time an ad runs. The company’s quarterly reports from earlier this year acknowledged the vast majority of its sales came from people who listed to Rush.

Pulling ads under these circumstances was dumb.

Then the CEO made it worse: He made it clear he was part of an effort to remove Rush from the airwaves.

If you say the Pope is the anti-Christ, don’t be surprised if Catholics stop doing business with you.

Every Carbonite shareholder is entitled to ask CEO Friend: “Why did you throw our money away picking fights with a person whom millions count on for information about the world in general and Carbonite in particular?”

In March, when Carbonite stock tumbled 12% almost right away following the cancellation, Friend had no answer other than mumbling something about customers were going to cancel anyway.

During an Aug. 1 conference call, we learned the truth: Sales at Carbonite crashed much worse than anyone at the company imagined. And it is not over yet. Hundreds of thousands, if not millions, of Rush listeners are like a ticking time bomb, just waiting for their contracts with the company to expire so they can get dump the people who wanted to dump Rush.

Mozy is just as good, if not better. Consumers know that.

Apparently the CEO of Carbonite did not.

Then he made it worse, again: He said it took the company months to gather the metrics to figure out the change in sales from dropping Rush.

There is no kind and gentle way to put this: Everyone knew that was not true. Metrics from the web — where the company’s sales take place — are almost real-time. If people stop buying at noon, you know it by 1 p.m.

And he said it took months?

That is why Carbonite took a 15% dive last week when the real results of the CEO’s misplaced political activism came out. The stock is down 20% over the last five days and down 31% since the beginning of the year.

Here’s the takeaway: If you own shares in a company where the CEO is using your money to make political enemies with people who are making you money, maybe you should take away your investment and put it in a company where the CEO passes the third test: Is he sane?

As for Rush, his ratings have never been better.

[goat granny]

such things bring a smile to my face....these corps. never learn not to diss 20,000,000. listeners...

[narses]

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[Sandy Lester 2]

I make a perfect cup of coffee, and treats as well to go with.

[KyleCalifornia]

Good.

I hope they close!

[verga]

My wife is a very even tempered compassionate person (Kind of a prerequisite for being married to me). when she heard this she asked “Is she going there to get an education and a law degree or to get laid?”

[verga]

During an Aug. 1 conference call, we learned the truth: Sales at Carbonite crashed much worse than anyone at the company imagined. And it is not over yet. Hundreds of thousands, if not millions, of Rush listeners are like a ticking time bomb, just waiting for their contracts with the company to expire so they can get dump the people who wanted to dump Rush.

This is the money quote (No pun intended)I predicted this when the first announcement was made of the drop in stock price.

[spankalib]

“Everyone knew this was not true.”
IOW, he’s lying. I think it was Lancey that said he should be fired yesterday...and Veni’s hilarious dancing dog gif cracked me up! (This whole thing makes me laugh)...
Since lying, incompetence, adultery, and failure are resume enhancers for libs, perhaps he’ll be promoted to campaign manager for someone?
But you’re right lh, I like the “scathe” in your article better!
Cheers!

[QuestingElf]

Who would drink Snapple when we’ve got Two if by Tea?

[annalex]

Carbonite does not have to exist, same as two-bit hookers with access to the Congress.

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[redshawk]

Hey, ‘Bitter Clingers’ like me, you, and your spouse, we really need to be concerned about this slut and the sluts she supports, and the sluts that are backed up by 0pansy.

Have you read about the Oregon law about ‘female sterilization for girls of breeding age? It's part of 0pansy care. It's on FR. Posted up last week I think. Anyhow, this sterilization is in the 0bamaCare crapBill. Look it up. I'm not lying.

To answer the question from your wife: The slut is nothing more than a political marxist activist. Living off the dole of tax payers and can't keep her legs closed. Because of tax payers paying the tuiton for the slut, the slut will graduate, with a degree. Then, the slut will SUE you and me because we ‘did not provide enough condoms for the slut while the slut was in college. Spread the wealth baby. Spread the wealth.

[joshua1222]

Weird thing is doesn’t she risk getting STD and isn’t Sandra F-word seeing a guy for 4 years while she was supposedly going to college, doesn’t that mean they have been doing it like animals for 3 times a day for 365 days or she’s being doing it with different customers... err partners.