Kerry was damaged (perhaps fatally for his campaign) by the Swift Boat attacks, but George Bush never joined in directly and even denounced the attacks to avoid alienating the independents who weren't yet predisposed to loath Kerry.
The president, when elected, must be the president of all of the people, even those who ignorantly will still love Barry “and his lovely family” after he is defeated. Let the surrogates rip Barry “a new one” full-bore, but the Mittster should stay above the fray on your list of attacks to increase the number of folks who could be persuaded to get behind his agenda to save America going forward (while letting the Justice Dept under his new AG (Pam Bondi?) prosecute the Marxist conspirators of the past four years.
Excellent point. And I do see some tepid, timid approaches along this line by the wimpy dweebs who purport to be Mitt's advisers. Hope Mitt develops into a better talker!