I’d actually take landing chicks to be part of the MLP appeal. Kind of the modern version of the ‘sensitive’ pony-tail guy. (No pun intended, but “pony-tale guy’?)
It’s as if in this culture non-violent, degraded virtues are only presented to little girls. Modern pony-tail guys are the ones who are strong enough to favor what our culture promoted in a more innocent era. Also, it is of course spitting in the face of the false masculine culture that says only male protagonists can be tolerated, let alone celebrated, by men.
I find it to be at least an interesting phenomenon.