How long until the NFL trademarks, “The Big Game.”
(If I hear that term one more time, I’m going to take a flamethrower to something)
They certainly have the Super Bowl name trademarked and keep an eye on anyone using it without permission so you do indeed hear “the big game” instead—that too may indeed get
trademarked someday.
A manufacturer of chip dip took adv. of this to make a radio ad saying “We can’t say the name of this event legally,
but watching it would be SUPER...like a BOWL of Dean’s dip.”
That got by...
I guess the name was inspired by the child of an NFL official who had a toy called a “Super Ball”