In 1990, Dallas County Commissioner John Wiley Price and his staff envisioned an expo that would help shape a better community through the seven Kwanzaa principles: Unity (Umoja), Self-determination (Kujichagulia), Collective Work and Responsibility (Ujima), Cooperative Economics (Ujamaa), Purpose (Nia), Creativity (Kuumba) and Faith (Imani). “We wanted to raise the consciousness about understanding the meaning of life,” explains Mr. Price. “If we focus on enhancing the emancipation, education and enterprise of African American people through unity and collective work, we can significantly improve the quality of life for area residents.”
