This book does not encourage anyone to be a bitch in the usual sense of the word. By "bitch" the writer appears to mean a calm, logical, assertive woman who stands on her own two feet, respects herself, and doesn't go crawling and begging after men. It decidedly does not mean someone who is bad-tempered, insulting, demanding, or obnoxious.
On to my experiences:
I really have found that it's possible to be too nice, too supportive, too forgiving. No one respects a worm who crawls around on her belly begging for attention, pleading for love, whining, crying, pouting, and generally being in the position of the petitioner. Men do seem to prefer women who are wholly supportive but are also strong and not needy.
When I was young I made the mistake several times of getting into a position of loving a man more than he loved me. It was humiliating. The best and closest relationships I've had with men developed when we both knew that I loved them, but was not helpless and dependent on them for emotional sustenance; I had my own life, my own interests, and seemed that much more desirable for not whining or manipulating to get his time.
This book is amusing but also offers some good practical advice. It specifically advises marriage-minded women NOT to manipulate men. Most of the men I know who have read it agreed with what it said, despite the alarming title.
Then the writer is misusing the word for shock value and is simply not worth reading.
Good post, informative and well said...
With manners and bearing, we used to refer to that as being a "Lady".
My mother is a Lady, and if you called her a "bitch" she'd knock you on your arse.
Get a clue, willya? Quit calling yourselves "bitches"--AKA female dogs, if you want respect.