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Ten Top-Earning Celebrity Chefs
Forbes ^ | 08/08/08 | Chaniga Vorasarun

Posted on 08/12/2008 10:07:56 AM PDT by Artemis Webb

Say what you will about Rachael Ray, but the jaunty chef-next-door knows how to build a brand.

She began winning audiences with catch phrases like "EVOO" (for extra-virgin olive oil) on her first Food Network show, 30 Minute Meals, in 2001. Today, she has four Food Network programs, including Tasty Travels and $40 a Day. Her nationally syndicated, Oprah-backed talk show, Rachael Ray, is averaging 2.6 million viewers this season, and her Every Day With Rachael Ray magazine has 1.5 million readers. She endorses Dunkin' Donuts too--all to the tune of $18 million a year.

More established chefs also know how to play her game. Wolfgang Puck pulls in $16 million a year.

(Excerpt) Read more at forbes.com ...


TOPICS: Food
KEYWORDS: chefs; cooks; marketing; rachaelray
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1 posted on 08/12/2008 10:07:57 AM PDT by Artemis Webb
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To: Artemis Webb

Ray isn’t a Chef. She has said herself she is a ‘cook, not a chef’.


2 posted on 08/12/2008 10:09:08 AM PDT by mnehring
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To: Artemis Webb

I want olive oil that’s had some experience!


3 posted on 08/12/2008 10:11:28 AM PDT by Larry Lucido
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To: Artemis Webb

10. Anthony Bourdain
9. Bobby Flay
8. Tom Colicchio
7. Mario Batali
6. Paula Deen
5. Alain Ducasse
4. Nobuyuki Matsuhisa
3. Gordon Ramsay
2. Wolfgang Puck
1. Rachael Ray


4 posted on 08/12/2008 10:12:22 AM PDT by Artemis Webb ( OBAMA/HUCKABEE '08)
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To: mnehrling

Ray isn’t a bad person but she does get on my nerves. And you are correct, she isn’t a chef.


5 posted on 08/12/2008 10:13:17 AM PDT by Artemis Webb ( OBAMA/HUCKABEE '08)
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To: mnehrling; Artemis Webb
She endorses Dunkin' Donuts too ....

Hmmmm, Rachael may be huffing a bit too much on the donuts


6 posted on 08/12/2008 10:14:05 AM PDT by Republican Party Reptile
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To: Larry Lucido
"I want olive oil that’s had some experience!"

You better not let her boyfriend hear you say that...


7 posted on 08/12/2008 10:14:54 AM PDT by Joe 6-pack (Que me amat, amet et canem meum)
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To: Artemis Webb

no Emeril?


8 posted on 08/12/2008 10:21:59 AM PDT by Blogger
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To: patton; Gabz; Diana in Wisconsin

interesting bit on big name chefs/cooks


9 posted on 08/12/2008 10:23:06 AM PDT by leda (if you put up with what you've got, you deserve what you get)
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To: mnehrling

Paula Dean is the best.


10 posted on 08/12/2008 10:23:15 AM PDT by Holicheese (Hillary deserves the CMoH for her time in Tuzla!)
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To: Artemis Webb

No Emeril?


11 posted on 08/12/2008 10:23:44 AM PDT by PzLdr ("The Emperor is not as forgiving as I am" - Darth Vader)
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To: Holicheese

Sorry, Paula Deen. Also, Alton Brown is the entertaining and informative of the chef on TCC.
Love the Iron Chef.


12 posted on 08/12/2008 10:24:32 AM PDT by Holicheese (Hillary deserves the CMoH for her time in Tuzla!)
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To: Blogger
"no Emeril?"

Now that you mention it I'm really surprised that Emeril is not on there. It makes me wonder a little about this list.

13 posted on 08/12/2008 10:24:37 AM PDT by Artemis Webb ( OBAMA/HUCKABEE '08)
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To: Holicheese
From the ones of whom I've eaten at their restaurants, Nobuyuki Matsuhisa (Nobu) is the best, Batali is the worst.
14 posted on 08/12/2008 10:25:59 AM PDT by mnehring
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To: Holicheese
I can't stand Paula Deen.
I really like Alton Brown!
But THIS WOMAN should be number one:


15 posted on 08/12/2008 10:26:37 AM PDT by Artemis Webb ( OBAMA/HUCKABEE '08)
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To: Artemis Webb

He took some big financial losses in New Orleans and is spending a lot rebuilding his restaurants which is probably why he isn’t currently on the list.


16 posted on 08/12/2008 10:27:03 AM PDT by mnehring
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To: mnehrling

Did they open a Nobu in Philly?


17 posted on 08/12/2008 10:27:16 AM PDT by Holicheese (Hillary deserves the CMoH for her time in Tuzla!)
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To: Blogger

The list started at $1.5 million. Emeril got hit hard by Katrina. However he does have the condiment line out to help and would have thought that he’d have made the cut line.


18 posted on 08/12/2008 10:28:13 AM PDT by deport ( ----Cue Spooky Music---)
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To: Artemis Webb

My wife hates her and there is no way she eats anything she cooks. She is smokin!


19 posted on 08/12/2008 10:29:36 AM PDT by Holicheese (Hillary deserves the CMoH for her time in Tuzla!)
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To: Artemis Webb

Anthony Bourdain “Kitchen Confidential”

Chapter “The Level of Discourse” - hilarious and telling.

I would post a sample, but I dont want a banning.


20 posted on 08/12/2008 10:30:51 AM PDT by Illuminatas (Being conservative means never having to say; "Don't you dare question my patriotism")
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