“I don’t believe you can activate the phones in the stores, you need to activate them and sign up online, otherwise you can’t use ANY of it’s functions ... you just have an expensive ibrick.”
I’m not sure I follow that, but if that’s the case then why not make it so they have to activate them at the store - I’m sure they have internet available at the stores.
Probably force the apple stores to become agents of AT&T and how would they handle online sales ?