Hawass' hype is pretty over-the-top and that makes him less of a scholar and more of a PT Barnum persona. That being said, he holds some hefty credentials and he wields a lot of sway ...and he perturbs many countrymen for his associations with the west. Overall, he's probably done more good than harm. And he won't rest until he gets the Rosetta Stone back.
Like Capone's vault that you site, it'll be about the ratings ... Andy Warhol and PT Barnum were right..