AARP, the Liberal Democrat advocacy group campaign fund-raising organization.
Posted on 02/02/2007 10:26:08 AM PST by weegee
A punker nears AARP eligibility
As organization adopts Buzzcocks tune, band's ex-bassist reflects on midlife, catches us up
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Never mind the long-term care insurance: Here come the Buzzcocks--on behalf of AARP.
A song by the seminal British punk band is the soundtrack on a new TV spot for AARP, the advocacy group for people 50 and older. As the video flashes a montage of people of varying ages celebrating birthdays, the audio plays the Buzzcocks' 1979 song "Everybody's Happy Nowadays."
The AARP/punk confluence is part of a new advertising campaign to update the image of the former American Association of Retired Persons. The campaign's creators didn't go looking through the Buzzcocks' discography (if they had, they might have encountered "Orgasm Addict,"which would have opened up all sorts of other marketing possibilities). They just listened to a variety of songs dealing with celebrations, said Emilio Pardo, AARP's chief brand officer. When "Everybody's Happy Nowadays" came on, "It was an instant ah-hah!" Pardo said. "We loved the energy, the vibrancy."
(Excerpt) Read more at chicagotribune.com ...
The End Times are Here.
AARP, the Liberal Democrat advocacy group campaign fund-raising organization.
Funny, I caught that commercial a week or so again....what irony.
Saw the Buzzcocks several times during their hayday, they were one of my favorite slightly-post-punk "New Wave punk" bands. Pete Shelly was a great composer.
Since all of their best stuff came out on singles, their compilation album "Singles Going Steady" was their best.
Which reminds me, my brother DJ'd a community college FM station at the time, so he and I took two brand new copies of SGS and did a trippy dual turntable thing with repeats and reverbs and overlays.
Great. Now I have that song stuck in my head.
Some of their financial "articles" (read advertisements) have hurt seniors more than they help.
I have heard that as well. They are going to have trouble, post boomer, and they know it.
That is why they are getting in bed with the NASD.
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