I just bought one for my family's chinese gift exchange. It was too affordable and just too nifty to pass up. This is my first Apple purchase EVER.
Will there be more????
Your iPod will insert sublimiinal messages under the music, saying "Buy more Apple products", "Get on Swordmaker's Apple ping list", and "Steve Balmer is a shaved ape", etc., etc.
(OK, that last one won't be subliminally coming from the iPod - it will just be the voices of the public in general. But since you'll be wearing your iPod headphones most of the time, it will be almost exactly like a subliminal message.)
Soon you'll be like the rest of us Apple cultists, doing the cost/benefit analysis of the color black, debating the merits of an all-carrot diet, so forth and so on.
Welcome to the cult! Seriously.