By the Sirius people?.......
Yes. Their stock rose on the news of the payment and the news that their per-new-subscriber cost went down 40% since he was hired.
There's a sucker born every minute......
Maybe. There is no clear indication yet whether the big deal for Stern is a loser or a winner. Less people than Stern wanted signed up when he joined, but the numbers were apparently enough to please investors in the company, who havent balked at his share of the payroll.
There's two satellite radio companies and most people believe they will eventually be forced to merge. It's all about who gets to be the big fish and who gets to be the little fish when that time comes.
I agree.
In that sense I don't think the Stern move has succeeded. At least in judging by the initial subscriber push.
We'll know over time.