Heated bra aims to save the world

BBC News ^ | 11/9/05 | Staff

[Millee]

A leading lingerie company has joined Japan's fight against high fuel use, unveiling a heated bra for winter.

The fluffy creation contains special pads filled with an eco-friendly gel that can be easily heated in a microwave or with a hot water bottle.

The design also includes a furry boa designed to double as a winter scarf.

Lingerie giant Triumph unveiled the bra months after PM Junichiro Koizumi urged Japan's office workers to ditch ties to save on air conditioning.

Being padded, the new bra packs a little more bulk than most regular designs, but the Japanese arm of Triumph insisted the look was more chic than sheep.

"We hope this will not only help prevent global warming but also provide a little fashion chic to the office," the company said in a statement.

The bra, which comes only in white, also features a pendant shaped like a chilli pepper dangling on its front.

Environmental support

The bra comes with matching shorts, but is not being offered for general sale. Instead the set is being viewed as a prototype product, the first step towards mass-producing eco-friendly clothing.

Japan's government is encouraging people not to set their domestic heating higher than 20C this winter, to reduce fuel consumption and conserve energy stocks.

During the summer, Mr Koizumi surprised Japan's traditionally well-dressed office workers by discarding his tie and urging his countrymen to do the same.

The drive to reduce air-conditioning use and thus greenhouse gas emissions was estimated to have saved enough power to supply 240,000 homes for a month.

[Millee]

"No Oil for Boobs!!"

[Millee]

Who wants sweaty boobs ping???

[Maximus of Texas]

What? No more headlights????

[Maximus of Texas]

HEATED BOOB MILK PING!

[Woman on Caroline Street]

I can't see it as a "ping", more of a "swlap".

[Mike Bates]

Yet another reason to be glad Carter is out of the White House. He'd probably be giving one of his energy-conservation fireside chats in one.

Michael M. Bates: My Side of the Swamp

[Jersey Republican Biker Chick]

Thanks for the ping, Millee.

It is my observation that men will not like this heated bra idea. We all know the real reason they keep the room cold is so they can see womens nipples stick out!

[Tijeras_Slim]

So?

[Jersey Republican Biker Chick]

I didn't say there was anything wrong with it, I am just saying we are on to you!!!

[SoothingDave]

The Japanese are really looking forward to the "worn by a schoolgirl" resale market. That's where the big bucks are.

SD

[Jersey Republican Biker Chick]

You purchase from there often?

[SoothingDave]

You purchase from there often?

It's where my 401k is invested!

SD

[Michael Goldsberry]

I'm trying to work up a "burning bra" quip but my mind is stuck on the imagery.

[carlr]

Won`t that make the fake ones melt?

[Tijeras_Slim]

I am just saying we are on to you!!!

To hear the thunder is not a test of one's ears, nor to see the lightning of one's eyes.
- Sun Tzu -

[SoothingDave]

What happens when Japanese men, in their cold offices, decide to warm their hands? They don't have sexual harrassment seminars in Japan. They have office girls in schoolgirl uniforms who wait on men hand and foot. Turning them into the "space heater" may not be a good idea.

SD

[BJClinton]

That's why God gave men hands. They're just reinventing the wheel.

[dfwgator]

Yes, that will go along quite nicely with the gasoline-powered turtleneck sweater.

[martin_fierro]

Industrial
Strength
Humor
PING

[SoothingDave]

Got me a fur sink. Of course, I bought some dumb stuff, too.

SD