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There was a follow-up story indicating that the residents appeared in massive numbers on the day of the vote. A couple of traditionally dry communities have become wet towns in the past couple of years. It has a lot to do with the religious history of many of the towns. This area was settled in the 1890s to early 1900s. That means that many of the towns were founded during the Progressive Era when temperance movements had a great deal of power (especially in the western US). What we are seeing is the dismantling of the last vestiges of the Progressive Era.

Personally, I grew-up in wet cities and have seen no real difference in consumption of alcohol among the citizens of wet or dry communities. This is due to the fact that the towns may be dry but the counties are often wet. Therefore, liquor stores are within easy reach outside a town's corporate boundaries.