I forgot to add,
take a gander at the posting history for the AM Shooting Journal guy (w1n1). I see 50 results per page, and of those, 49 are links to, presumably, the same website he pimps. (The 5-6 I clicked on to check were all AM Shooting articles.)
Surprisingly, he appears to have
made a single comment, which is something I've never seen from him before!!