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A manufacturer drives up sales and margins on
Digital Commerce 360 ^ | October 1, 2019 | Peter Lucas

Posted on 10/17/2019 12:43:40 PM PDT by 2ndDivisionVet

Gett Clean, a manufacturer of cleaning products, protects its margins and improves marketing through, Gett Clean co-founder Evan Gettinger said at B2B Next 2019 today. may not always be the first marketplace suppliers in the United States consider for building sales, but one supplier finding success selling through Alibaba is Gett Clean, a manufacturer of cleaning products.

As a start-up, Gett Clean realized that a marketplace had to be part of its business model if it was to successfully compete against larger suppliers, as it lacked the resources and sales staff to achieve a global reach. What drew the company to Alibaba was that the marketplace charged a member fee, as opposed to taking a percentage of the sale, which reduces margins, and Alibaba’s willingness to share more buyer data than competing marketplaces. “Protecting our margins and intelligent marketing automation is important to us and Alibaba offers us that,” Evan Gettinger, co-founder of Gett Clean, said in a presentation at B2B Next 2019 today in Chicago.

Tracking buyer behavior

One feature of Alibaba’s intelligent marketing services Gett Clean successfully uses, he said, is the marketplace’s ability to track buyer behavior patterns. For example, it can identify for target-marketing buyers that looking at large quantities of cleaning supplies.

(Excerpt) Read more at ...

TOPICS: Business/Economy; Computers/Internet
KEYWORDS: alibaba; business; ecommerce; internet

1 posted on 10/17/2019 12:43:40 PM PDT by 2ndDivisionVet
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2 posted on 10/17/2019 2:27:44 PM PDT by zeestephen
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