[Robert A Cook PE]

But who is winning the war if a $50,000.00 missile is fired from a 150 million dollar jet at a 500.00 dollar pickup truck carrying a machine gun? If the enemy doesn’t care about loss of (his soldier’s ) lives, who is really winning at that exchange rate?

[philman_36]

But who is winning the war if a $50,000.00 missile is fired from a 150 million dollar jet at a 500.00 dollar pickup truck carrying a machine gun?

False premise. You send out a Cobra/Viper and blast it with the Gatling.
Armament: 1 x 20 mm M197 3-barreled Gatling cannon

Missiles are for hardened targets/armor/ships.
Here's New Viper Attack Helicopters Pack a Huge Hellfire Punch10:18
16 Hellfire missiles.

HELLFIRE® Rocket Motor

The HELLFIRE is a multi-mode weapon system used by the U.S. Army as an anti-tank and anti-bunker missile, by the U.S. Navy as an anti-ship missile and by the U.S. Air Force on unmanned aircraft.
Don't go wasting my missiles, boys, use yer guns. Close support means close.
/General impression