"Have you ever noticed how no one is smiling in the Louis Vuitton print ads (go ahead and Google it)? Thats code for inaccessible and a level of unattainability that is part of the exclusive nature of luxury. There are ways of placing powerful emotional and sub-conscious codes that trigger the desire for your brand.
Using JLo and Uma probably doesn't hurt either.
They’re never smiling because they just broke the bank with the purchase.
If it isn’t on clearance at Wallyworld or sale days at the thrift store, this poor chap’s budget ain’t interested.
That’s interesting - runway models are the same, basically scowling.
I always assumed they’re hungry, but now I learn it’s marketing.
Uma?