Walmart got their heads handed to them when they tried to compete in Germany. I wonder if Aldi and Lidl would have targeted the US as aggressively but for that fiasco. (Trader Joe’s was established but went on an expansion spree after that, as well). If Rewe and Real show up, it will be a real shoot-out. (Of course Kaiser lost its shirt with A&P.)
Lidl just opened 10 stores in E. North Carolina.
We occasionally shop Aldi’s and I’m curious whether the two are similar or what separates them.
The closest Lidl to me is 25-30 miles away or I’d check it out for myself.