Posted on 04/14/2017 9:01:05 AM PDT by Oldpuppymax
Did you know that when you're watching your favourite TV program, your TV program could be watching you as well?
It's true, if you believe what a company called FlySwipe is selling. That's because, according to a press release coming from the upcoming National Association of Broadcasters convention, broadcasters and marketers now have the ability to know exactly who's watching a program thanks to advancements in artificial intelligence technology.
FlySwipe says they can use facial recognition and "big data" to help the broadcasters and advertisers figure out exactly which commercial a particular viewer should be shown, based on the viewer's age and gender. On the upside, perhaps, they say the technology can also limit adult-oriented ads while there are kids in the viewing room.
"This changes the way that advertisers can reach their intended audience while viewing TV in a group setting," says William Delisi, managing partner and architect of the Audience Recognition Technology platform called A.R.T.. "Prior to this technology, you would not know who in the household is watching and could never use household ad targeting effectively." The platform, which was developed by FlySwipe, will debut at the National Association of Broadcasters conference in Las Vegas later this month.
According to the release, marketers already gather plenty of data on TV subscribers (they call them "attributes"), including "digital viewing habits, internet activity", "buying habits and public records." Broadcasters are now apparently transferring this methodology (or something similar) to the digital world, with ad placement that assumes the person watching (logged in or using a smart device) is the same one who generated those particular "attributes."
It sounds kind of analogous to the ads you see in your web browser, which can be targeted based on your browsing history. This is why you may see ads sometimes...
(Excerpt) Read more at thecoachsteam.com ...
If they’re watching me, when i’m laid out and kicking back, they’re the ones that are in trouble.
Of losing their lunch.
My online signature is carefully limited.
TV? zero.
Internet? One browser for news, one for my VERY limited business activities, and one for my personal email and limited Facebook activities with family. My Internet Service Provider knows what I do, but Facebook doesn’t.
Internet of things? None in my home or car beyond a non-smart phone.
Always put on your drawers before turning on the tv. :-P
Or don’t, and give ‘em pressed ham right on the screen.
In related news, sales of black electricians tape showed a marked rise among purchasers of large screened, smart televisions.
KYPD
ROFL
Ewww.
"Ceterum censeo Islam esse delendam."
Garde la Foi, mes amis! Nous nous sommes les sauveurs de la République! Maintenant et Toujours!
(Keep the Faith, my friends! We are the saviors of the Republic! Now and Forever!)
LonePalm, le Républicain du verre cassé (The Broken Glass Republican)
Who says that the TV needs to be on in order to spy on you.
That’s the reaction I’d hope for. Of course, then what ads would they select for me?
He was a commie up until January 20.
Weight Watchers or Pepperidge Farms ?
Possibly, or maybe Charmin, or Preparation H. I think I’ll quit this thread now.
Preparation H ? Then you might have ads for the next episode of Gomer Pyle.
Humm perhaps this explains why all I get are commercials for erectile dysfunction.
“...they can use facial recognition and “big data” to help the broadcasters and advertisers figure out exactly which commercial a particular viewer should be shown...”
So, I guess they also know I hit the mute button every time a commercial comes on.
Well, at least you’re not inundated with ads for penile enlargement like I am.
Boiler room and spam operators get new name list like it’s a new thing not.
So you’re saying I should go put some clothes on?
In related news, there were 64,392,896 boogers eaten yesterday.
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