Convenient? You have to be home to take delivery. You also have to plan ahead. Personally, I think I will continue to prefer swinging by the store while I'm out and picking up whatever strikes my fancy at the moment.
I'll grant that such preferences can be stage of life and neighborhood dependent.
Their solution is shopping online, then you drive to their store and they put the groceries in your vehicle. See: "How Walmart plans to transform the way we buy groceries" from 3 months ago.
They are thinking this is perfectly suited to young Moms with little ones in tow as well as anybody else who hates going into stores. The big problem they face is teaching their workers how to buy high-quality produce, dairy, and meats and how to get the people who assemble the orders to be discriminating in their selection of what goes into the bag. Getting a box of mushy strawberries or sprouted moldy potatoes home just one time will really turn people off. What may have passed the personal quality/acceptance criteria for their workers may not be acceptable to customers.
As they say, "You only get one chance to make a first impression."
Our Von’s will deliver any size order for $9.95. When I was going through chemo it was a lifesaver. If you ordered in the morning you could schedule delivery for the afternoon. The delivery guy brings it all in and sets it on the counter. Bam! Then hubby would put it away.
I got so weak I could barely walk so was nice to just sit down in front of the computer and click away.