Post-Election, Trump's Earned Media Soars

Media Post ^ | December 9, 2016 | Wayne Friedman

[2ndDivisionVet]

Now that he is President-elect -- and, in part, because of its surprised victory -- Donald Trump’s earned media value, already at high levels, has soared to even better results.

For the month of November, Trump's overall earned media value was $752.6 million -- up over 32% from his total of $568.5 million in October, according to earned media research mediaQuant. Trump’s numbers in September were $460 million; and for August, $483 million.

Earned media is defined as press interviews and appearances on all media, including TV, radio, online and print publications.

By way of comparison, Democratic presidential candidate Hillary Clinton sank to a $363.5 million level, down 24% from here $479 million in October and from her $418.3 million in September.

Since the presidential campaigns began -- starting in July 2015 -- Trump amassed $6.4 billion in earned media with Clinton at $3.7 billion. During that period for other presidential contenders: Bernie Sanders was at $861.5 million; and Ted Cruz, $466 million.

Trump’s online media earned value amounted to $347.6 million during the month of November, up from $300.5 million in October; Clinton was at $164 million, down from $261.9 million in October.

Broadcast earned media for Trump was $144.7 million in November, up from $95.4 million in October; Clinton was at $74.8 million in November, down from $80.7 million in the previous month.

[BlueLancer]

Earned media?

Earned media?

Is that like "earned run average"?

[dirtboy]

Funny, I never heard the term ‘earned media’ used about coverage of Obama.

[Red Badger]

That and $5 will get you a latte at Starbucks.............

[Dogbert41]

Almost 100% of that “earned” media was negative and extremely so. Never saw a negative story on Hillary on tv.

[Paladin2]

As long as the LSM doesn’t spell your name wrong it’s all positive....

[apocalypto]

I haven’t either.

[2ndDivisionVet]

[xzins]

The media likes to talk about the value of being on air with them.

They fail to report that they make money off of their news.

So, I’d like to know who is contacting whom. I’d like to know if an appearance is presented in a positive or negative way. I’d also like to know the dollar value of advertisements sold by the shows for the hour in which the person in question appears.

[RitaOK]

LOL!

[DaveA37]

“Democratic presidential candidate Hillary Clinton sank to a $363.5 million level, down 24% from here $479 million in October and from her $418.3 million in September.”.....

But, But, But........She specifically said she and Bill “Cigar Bob” were “dead broke”.., How can that be?

[drierice]

“Earned media” should only apply to campaigns, where free media appearances equal free ads. Once a president is chosen and is naturally covered by the media, it can no longer be “earned media” (in my book.)