Trump's gotta' have an advertising presence to counteract that phony image of hillary and show more of Trump's kindness and caring, throughout his life.
I think you are correct and Trump needs to get on with the advertising ASAP. He needs to say what he is saying at the speeches and big media events. He can’t rely on anything good getting press. I rarely see anything good about Trump and constantly see Hillary in fawning praise. That is anywhere but FR and a rare few other outlets.