He reminds me of Art Bell. He got so big that he went over the edge and turned into a drama queen.
He got into the drama queen and crazy antics stuff mainly to make the show more entertaining so that people with short attention spans and other various learning difficulties would stay tuned long enough to learn something. If he hadn't done it most audience members would probably have been bored to tears and changed the channel, and remained as ignorant on the subject as they were from the beginning.