Bill Clinton didn't own the media?
The author shouldn't insult the intelligence of the reader from the very first sentence.
Valueless "analysis."
Use comprehension. The media were lap dogs for Clinton and Obama and all things dim.
Trump owns the media because he uses them for his own purposes, excoriates them at will, and does not give a rat’s behind what they say about him.
Your analysis lacks
Obama doesn’t own the media. He is their slave.
Anyone who can get the media to endlessly repeat the twin lies of “Worst economy in 50 years” and “The character of the candidate doesn’t matter” owns them.