a candidate that is a true conservative who is firmly standing and running on conservative principles does not need any “consultants”.
Let’s be honest.
The guy with the money usually wins.
Who was loving Romney in 2012? But he got 10m of the 19m primary votes because he had the dough.
Consultants are all about finding money.
I don't agree with that at all. Campaigns are ultimately about marketing in an extremely fast-paced, short-lived, highly competitive nationwide environment.
It is absurd to think of mounting a campaign spending hundreds of millions of dollars without having access to paid and highly experienced, skilled expertise.
The key is be careful about whom one hires, which is a pretty good indication of his ability to identify and recruit the right people and put together an effective organization, which, BTW, is sitting Presidents have to do.
Consultants can be, and usually are, a valuable asset. A candidate cannot be an expert on everything so he hires consultants who are experts on particular things to advise him/her.