"What we need to do is develop quick FB pages, someone who does graphics can make a quick logo, maybe folks at @ColorOfChange"ColorOfChange was co-founded by Van Jones and James Rucker (former Director Of MoveOn.org). They are known for "Organizing for Action"/"Organizing for America".
This map was used by organizers. It links to Facebook pages for protesters in multiple cities.
ColorOfChange likely set up the Facebook pages, as requested, provided the logo, and likely setup the google map.
They provided an organizational template, people are directed to the websites, and "ACTION!"