Actually it’s not news to me.
Its all a matter of degree. When something has happened before it may not be news. But when it happens at whole new level or intensity, or there’s another dimension to it, it is new. Storm fronts with torrential rains occur all the time, but when destructive hurricanes occur its always news. Its news because its a significant difference from the routine. Obama is a cataclysmic tornado but the media is reporting sunny skies.