Just like the air plane in the movie Air American, IT CRASHED AND BURNED!!! HooooooAhhhhhhh
Its previous owner, GE, was dependent upon government contracts.
It's current owner, Comcast, is a regulated cable provider. They will carry MSNBC at a loss, if they have to, in order to not piss off the people who control their existence. It won't matter if MSNBC winds up with only 5 viewers, it WILL be broadcast, and subsidized as needed.