Penny’s violated the first principle in business:
KNOW YOUR CUSTOMERS
Exactally, they forgot who their target market was. Homosexuals can’t have kids and they have very unstable domestic relationships. Because of this they’re not going to be shopping at a store like JCP which is geared more towards families. As for clothes I highly doubt gays are shopping at Penny’s, with more disposable income they’re probably going to the newer and hipper clothing stores. I purposelessly avoid Penny’s because of their pro-gay stancenot a penny from me.
That is so true.
I knew what JCP had and was so comfortable with certain lines of clothing, I just bought them online.
I bought clothes for the whole family there, usually online. Then they started dropping every single item I used to purchased.
They redesigned their clothing lines, and now, they don't sell a single thing I bought from them on a regular basis.
My sister noticed the same thing, and this was a few years ago that she "prophesied" they'd been out of business within a year or two.