Probably higher pay-per-hit.
The pimp is using us as part of a business model of which Free Republic is a free advertising tool.
I still think that anybody who writes 5000 words is working too hard if they are just trying to get advertising hits on a pay blog site.
And I still think that 5000 words is too many to repost in the entirety. If I wrote a 5000-word blog post, I’d probably post a summary and apologize in the first comment for my inability to condense my thoughts.
On the other hand, some people accuse me of writing that much in comments. Still, I’ve learned to be brief in my columns, and would break anything bigger than 1500 words into multiple posts.