I never heard the day after Thanksgiving referred to as Black Friday until around the mid-2000's. Now, it's becoming a bigger holiday than Thanksgiving.
I just can't get into the proper spirit when it is still 1.5 months away. And I think when the proper time to celebrate does come, for people who have been 'Christmasing' for months already it feels jaded, like a mere formality to finally just get it over with.