[rfp1234]

The low-information voters are susceptible to name recognition. McCain was a well known public figure for several years before the 2008 cycle. Romney was not, outside of MA and SLC. That was due to his lower-key personality and greater humility, compared to camera-hog McCain.

Sadly, in this era of celebrity worship, another drywall candidate won't do.

[JCBreckenridge]

The problem is that republicans take conservatives for granted. It’s cost them two elections and counting.

[ansel12]

The low-information voters are susceptible to name recognition. McCain was a well known public figure for several years before the 2008 cycle. Romney was not, outside of MA and SLC. That was due to his lower-key personality and greater humility, compared to camera-hog McCain.

It is laughable to call a human who is currently in the process of becoming a God, humble (Mitt believes that is happening). A man with no known reason for running for office, who wants to be president, yet seems to have no political reasons for it, just ego.

The Romney dynasty is pretty well known, dad was a 2 time gov and presidential candidate, mom ran for the senate, Mitt was a minor celebrity all of his life, even as a teen, in multiple states.

Mitt was active in politics and campaigns all of his life, ran against Ted Kennedy in a nationally covered race, the Olympics, a high profile governor, record spending while campaigning in 2008 and losing to the unknown Huckabee.

Mitt has been running for president for 7 years, he is pretty well known.