I've never heard of ZipCar. Methinks they are not only advertising to the wrong demo, but are being ripped off by their agency or marketing department.
Any way, from what I remember of the Carbonite faux pas, their customer acquisition costs were through the roof even with the Limbaugh reach.
It's probably over for them as Carbonite. Between alienating Dittoheads and all the bad publicity about the quality of their service, I wouldn't be surprised to see them acquired by a real backup company for substantially less than what they paid for their constantly dwindling customer base.
Zipcar is quite the rip-off, in my opinion.
They are expanding now on to universities, and allowing any driver over 21. That is a huge, HUGE, liability risk.
I wouldn’t get near this company with a 10 foot pole.
And local car rental companies are far cheaper, in almost every circumstance.