[9YearLurker]

The larger point of releasing web video-mercials is to get the larger media talking about it and to thus generate exposure as good as if the media had been paid for the commercial. That’s exactly what Palin got out of it.

Also, a video like that is intended to reach out to those who are not yet sold on her, but could be. She doesn’t really need a video for those who are already so in her corner that they’re Facebook friends.

And this is a media guy writing on the media?

[2ndDivisionVet]

It's the guy that was covering the right as a faux conservative at the Washington Post and was outed as a Lefty by a leak from Journolist, a private e-mail list server of newspeople.

[Extremely Extreme Extremist]

Not to mention a web video is much cheaper. Who wants to spend $500,000 on an ad run on CBS?

[ScoopAmma]

Anyone who thinks the view count on YouTube is accurate needs to conduct their own experiment. I can’t tell you how many times I have seen “301 views” knowing full well I had watched that particular video 5 times to test it out. The view count never changed.