Listening to Hugh Hewitt tonight, his friend Lileks was comparing Obama’s campaign to McCain’s and mentioned that even the fonts used by each campaign was indicative of the ability to sell a message. The McCain font was something that was tired twenty years ago, and the Obama font (Lileks knew the names of both) was very exciting.
People don’t understand how many ways we are being persuaded of things every day, but people being paid to sell a candidate should know these things.