...Except for the Exchange Catalog and aafes.com, PXs and BXs cannot accept challenges from any catalog or website. Other exclusions include special offers or promotions, free-with-purchase offers, limited quantity offers, bundled promotions, special financing, “gimmick” promotions, special order automotive parts, gasoline, automotive labor/service, double and triple coupons, clearance items, flat percentage off items and vending items.
Sounds like they don’t really price match. Especially the “gimmick” exclusion...anything could be construed as a gimmick.