Washington IS (or soon will be) a Big Ten team.
I don’t think that Washington joining the B1G will change the culture of the conference. SEC fans will go to support their conference. OSU or MI goe to support their team. Next Years B1G logo could verywell be B16, eventually B18 or more likely become the COAST TO COAST CONFERENCE.
However, the SEC is going to hurt financially with their new expansion staying in two time zones. ESecPN and Disney are in trouble. One might say the SEC and ESPN will share whatever fortunes the Network suffers or enjoys. The sheer volume of Media Market Exposure was not lost the B1G Commission Petiti who came over from Major League Baseball - to negotiate a Major Media Market Conference.
The B1G will have every almost every major Metro (Minus TX and GA cities) once they add a Flordia Team and possibly NC Chapel (Raleigh, Durham, Chapil Hill & Charlotte):
Washington/Seattle
Oregon
Mich
NW in Chicago (MI too)
Indiana in Indianapolis
OUS/Columbus/Cincinnati/Cleveland
Rutgers NJ/NYC
Maryland Silver Springs/DC/Balitomore/Northern VA
PSU has PA
Wisconsin, Iowa, Purdue, Nebraska, Minn, Illnois
The power of the media market will begin to pump more money into the B1G/Coast to Coast Conference and eventually this cable of actual Higher Educational Achievement and Science will see better facilities, better marketing, better teams.
What NIKE did in Oreagon... or what happened at Tx AM, Mississippi, or other donor infused institutions will happen much faster in the B1G than what the SEC can provide.
The NIL issue is also a money driven thing which the NCAAF hoped to pull in money not so much from existing revenue sources, e.g., fans, schools, donars, but rather from Advertising and Big Sponsors.
NIL is furthermore becoming a problem when the NCAA recently proposed every student athlete be guaranteed $23,000 in pay FOR EVERY SPORT at any School.... Someone obviously did not get the memo the NIL was not going to translate into a welfare program for students...
I think I’ll go back and demand Underwater Basket Weaving along with my class action suite allies in order to also cash in at the age of late 60’s;)
Seriously though, schools may drop NCAAFB or organize collegiant sports under a different framework. Even if they keep Football (which currently pays for most other programs at small schools), by the time they add women’s sports in the equal number of players to the football roster, your school may end up with Men’s Football, Women’s Soccer, Vollyball, and Womens BB. Men’s BB may be on the chopping block. The NCAA would do well to keep mouth’s shut on the DEI front or risk implosion.
There you have it - most the reasons the B1G will become more than what the SEC currently is - the National (not regional) Hotbed of College Football/Sports (and not a conference being pushed by ESPN). Background on B1G Network getting the B1G Network Contract cira 2012-2014 was a period of bad blood from the ESPNetwork towards the B1G in reporting and the smoke filled backrooms.