Posted on 10/18/2023 5:15:39 PM PDT by dennisw
The price hikes follow reports earlier this year saying Disney parks experienced a disappointing summer in terms of attendance, with one travel company that tracks line-waiting time at Disney World saying that the Independence Day weekend was one of the slowest in nearly a decade.
As if visiting a Disney theme park wasn’t already outrageously expensive, the Walt Disney Company is once again hiking the price of admission to Disney World in Orlando and Disneyland in Anaheim, with certain passes skyrocketing by as much as 21 percent.
Disney is also jacking up the price of parking in Orlando from $25 to $30, or 20 percent.
The eye-popping increases, which take effect immediately, represent Disney’s latest attempt to juice revenue amid faltering financials that have left the once invincible company in disarray. Long a reliable cash cow, Disney parks are showing signs of serious vulnerability, with mounting reports of weak attendance as families dealing with the crushing effects off Bidenflation opt to stay home.
Disney shares are languishing near record lows, down nearly 4 percent for the year and more than 8 percent in the past 12 months.
On Wednesday, Disney officials attributed the price hikes to investment in the parks.
“We are constantly adding new, innovative attractions and entertainment to our parks and, with our broad array of pricing options, the value of a theme park visit is reflected in the unique experiences that only Disney can offer,” a Disney spokesperson said in a statement.
(Excerpt) Read more at breitbart.com ...
They can raise the prices by a billion percent for all I care.
Negative feedback loop. Good luck with that disney groomers
You are right. This just might work out for The House of The Mouse.
I’ve been to two Disney parks. Once in the 80s and once in the 90s. Had a good time at each. They were relatively affordable back then. Not cheap but doable. Since then big entertainment in general has declined in so many ways that I’m pretty much devoid of enjoying their currant wares and that includes theme parks.
We took our son to Disney World in the mid ‘80s. Had a 3 day pass. Had enough of it at the end of day 2. Headed for the shore. On the other hand, he loved Hershey Park.
They’ll make it up on volume, right?
“Surely nothing to do with the recent fist-fights breaking out. Disneyland has to be expensive enough to dissuade a certain socio-economic strata.”
Yes, reduce the riff-raff, cater to the LGBTs with no children, so lots of disposable income. I read that gays and lesbians love Disney theme parks.
In the mid-1960s a local shopping center had a Ferris wheel.
I think my aunt paid 10 cents so I could have a ride.
Disney, you live or die because of families.
30 or 40 years of telling girls that they were better off killing dragons or whatever than having children wasn’t going to pay off for you in the long run.
Guess you gotta be one of these new super smart millenial geniuses to come up with this strategy.
They did the same thing for Hong Kong’s Disneyland during Covid. Attendance went down; prices went up and they could never figure out why.
HK Disneyland is the smallest in the world and Chinese tourists have a Disneyland in Shanghai which is bigger and newer.
I’m surprised that HK Disney is still around because they have a “good” business plan but they never tell the public what it is.
Rich, liberal is not a very big customer base.
Tinkerbelle flunked Economics 101?
no one wants to come except for the gays.. what should we do?
hm... Raise Prices!
Yeah its all part of the new ScrewU+ pass for all parks...
Inmates are running the asylum.
Affordable prices means more guests. More guests means more food and beverage revenue, more add-on revenue, more merchandise revenue, and more hotel revenue.
Watch what would happen if they lowered prices, made vacation deals, offered specialty packages; revenue would substantially increase.
My family vacationed in Branson the last two years. We used Save On Branson. I was so jazzed by the aggregate savings that we added even more to the trips; more shows, more dinners, more activities.
They got more out of us, and we spread the wealth to more businesses, because everything was so affordable.
The bean heads think they know better. Reality will continue to hurt.
Last I heard, lines are still incredibly long, so they have plenty of room to raise. When there’s no waiting - that’s when they’ve overshot. But they can always lower prices through coupons when that time comes. Disney has always under-priced relative to what the market will bear. Thanks to difficulties in its other businesses, it is now having to test the limits of its pricing power.
It has worked every time for the Post Office.
“In the mid-1960s a local shopping center had a Ferris wheel.”
I remember having one in the parking lot south of the shopping center during the summer but they had a lot of rides not just a ferris wheel, it was not a mall until much later, it was more of like what you might call a strip mall today, but there were anchor stores and a dollar store, a bike and hobby store, a book store, jewelry store, a few banks, an art museum, coffee shop etc
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