Posted on 07/10/2023 11:39:02 PM PDT by Morgana
As Bud Light, once a beloved contender among the country's favorite beers, spirals down to the 14th spot, the repercussions resonate far beyond the brand itself.
A recent YouGov survey reveals the decline in Bud Light's ranking, casting it below competitors like Pabst Bue Ribbon, Miller Genuine Draft and Miller Lite. This seismic shift in popularity jeopardizes the livelihoods of the 65,000 people whose economic well-being is intricately tied to Anheuser-Busch InBev's success.
Anheuser-Busch CEO Brendan Whitworth has taken full responsibility for the controversial promotion involving transgender influencer Dylan Mulvaney that caused sales to plummet. In an interview with CBS, Whitworth emphasized that he is ultimately accountable for the actions of the company, expressing concern for the people whose livelihoods depend on Anheuser-Busch.
"It's the impact honestly on the employees that weighs the most on me," he said.
Whitworth called on people not to punish the workforce but rather to attribute blame to him. He made it clear that he acknowledges the repercussions of the promotion and urged consumers to continue supporting Bud Light.
While Anheuser-Busch has attempted to downplay Mulvaney's role in its overall strategy, Whitworth confirmed that the company will maintain its partnerships without making any changes. He did not explicitly apologize for the collaboration with Mulvaney, despite some consumers demanding an official acknowledgment of the mistake as a prerequisite for restoring their patronage.
(Excerpt) Read more at finance.yahoo.com ...
You are the one, who should have thought about the 65,000 employees . Before you did something as stupid .
“Anheuser-Busch CEO Brendan Worth$hit”
Best marketing campaign so far: “Buy our product to support our employees!”
All this time, I thought companies were supposed to attract consumers to their products by competing in a marketplace.
I have an idea… fire the idiots in suits who ruined the brand before the rank and file who simply made the product. See if that helps the bottom line.
I do feel sorry for the workers that had nothing to do with the marketing decision.
I pray they land on their feet after this debacle. However I think the woke marketers will find jobs more easily.
Well it would be good if he and his executive team plus one level down would contribute 80% of their salaries to the poor workforce below them.
At this point it’s not a boycott. People just switched brands.
Look at it this way: 65,000 Anheuser-Busch employees may be impacted negatively but 65,000 employees at other beer companies are most likely benefitting as customers turn to other brands.
FU AB. You should have though about your employees, you stupid perverts. So FU and GTFO out of this country.
But here they are with a front page headline again. Why not just admit that you are helping them?
65,000 people need to outright quit and stop supporting that company.
“Anheuser-Busch CEO Brendan Whitworth has taken full responsibility for the controversial promotion involving transgender influencer Dylan Mulvaney...”
Here we go again with that “ I take full responsibility” ploy which has become habitual now. That means when someone says that, we are all supposed to say “Wow!” and back off and everything is forgotten.
We can know when he really takes full responsibility -— he will resign. No other choice. Or, he can be held accountable and the board can fire his stupid ass.
When your product is a tasteless fake beer (it’s made with rice, not barley) that is easily replaced with any of a dozen other watery light brews, you have to be really careful about offending people.
That horse-faced affirmative-action hire MBA is where the blame chain starts. If you wanted forgiveness you should have publicly fired her the first day.
This was always about making the almighty dollar by trying to single out and draw on another piece of society. Product for years have focused on pieces of possible customer support with their product. The most popular was the age groups. So many companies flirted with the 13 to 30 year group with entertainment value displays. You can’t look through a TV guide listing without running into a superhero crime buster. For AB, the Clydesdales and the dogs were the acceptable start.
But sometimes people’s egos get too big for their customers and think they can sell anything to them. So they gamble with their campaign. The good executives go after the accepted and the failing ones go after the criminal element. AB chose unwisely. But they got what they paid for. And at some point it will stop being Bud Light and start being Anheuser-Busch products as a whole if it hasn’t already. I think it has and they are not admitting it so they are padding numbers.
wy69
always interesting how liberals pull out their trusty “guilt tripping” lies...oops, I meant lines to shift the blame for their own horrendous actions to the innocent. no person with a working conscience should be made to feel guilty for doing anything other than FOLLOWING that conscience...no matter what any liberal gasbag has to say about it. IF they only had a conscience.
Preach it, Hilltopper. We need more like you.
Your DUMBASS CEO doubled down on Dylan.......EMBRACE THE SUCK THAT YOU CREATED!
GREAT POINT!
OK, I blame him.
When does he tender his resignation -- or jump off a bridge somewhere?
“Anheuser-Busch CEO Brendan Whitworth has taken full responsibility for the controversial promotion involving transgender influencer Dylan Mulvaney ”
Easy to say when he’s been assured he’ll keep that position. Taking responsibility also means accepting the consequences.
They can go to Brandon’s school of computer coding.
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