Posted on 07/26/2019 9:28:22 PM PDT by ameribbean expat
KFC in Australia is re-embracing the chain’s full historic name it was known as prior to the 1990s: Kentucky Fried Chicken.
It could be the end for the initials “KFC”. Not only that but the chicken chain’s famous slogan “Finger Lickin’ Good” is also having a renaissance. The firm’s Australian arm is busying itself trademarking a slew of retro themed logos, including a new signature for Colonel Sanders.
Marketing and trends experts have told news.com.au, the re-emergence of the firm’s full name is a sign the public, wary of the modern day, is finding solace in nostalgia.
It’s also an embrace of so-called “dude food” and rejection of incessant messages for us to eat healthier.
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It wasn’t the words “Kentucky” or “Chicken” that were the problem, but “Fried”.
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KFC’s celebration of its buckets full of battered badness was no longer resonating with health conscious diners.
“At the time there was a potent fear of fat so there was a belief, apparently, that diners would forget that a fried chicken store was selling fried chicken” Dr Lauren Rosewarne, a trends expert at Melbourne University, told news.com.au.
“Flash forward several decades and fat has become much less of a bogeyman than sugar and bread.”
(Excerpt) Read more at amp.news.com.au ...
ATL area, in the right place, it’s possible. Heck our mall has one inside the mall, and a freestanding one out in the parking lot!
I thought you were stating a fact, my bad.
Picker. I have 5 stents. My doctor says I am one lucky SOB.
What? I AM stating a fact.
In fact, I lied. I thought there were only 6 in a 5 mile radius from the house. I just checked it with Google maps. There are NINE in a 5 mile radius as the crow flies.
No, KFC isn’t even in the top 10 for revenue in the USA. And number 8 Chik-fil-a has 7.9 billion in sales, KFC is down in 13th place at 4.4 billion.
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