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Their basis in the stock is probably less than $10. They don't care about a drop that takes them back to 6 months ago. They can buy another stock that has also dropped and it evens out. They may well be cashing out, but I have looked at executives selling stock for a long time (it's one of the things you look for when evaluating a company) and I don't see anything necessarily out of whack. If you had an executive selling 50% of his holdings in a short time frame, that would be very revealing. 5%, not so much.

Or they know the stock is going to tank and they easing their way out

I don’t see anything necessarily out of whack. If you had an executive selling 50% of his holdings in a short time frame, that would be very revealing. 5%, not so much.
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HOW ABOUT SELLING 99% OF YOUR STOCK IN A 3YR PERIOD??? WOULD YOU CONSIDER THAT REVEALING???

It is possible that the real thing to notice on the link wrt Q drop is the summary of the last 12 months compared to others. Click the link below, and go to that section. Last year was the big drain.

What would be most definitive would be to see what each individual has been doing over the last 12-18 months.

https://www.marketwatch.com/investing/stock/fb/insideractions
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ADDITIONAL DATA-INSIDERS DUMPING STOCK @ FB-RECORD PACE:

Last quarter as Facebook struggled with data leaks and fake news scandals, insiders at the company were selling more stock than they typically do.

In the second quarter, top executives sold 13.6 million shares, up from 8.3 million in the first quarter, and roughly triple the amount they sold in the last quarter of 2017, according to data from InsiderScore.com.

To be clear, insiders sold in compliance with what’s known as Securities and Exchange Commission Rule 10b5-1, a preapproved selling mechanism that is completely legal.

And there is no evidence to suggest they were acting on inside information about the disastrous quarter that sent Facebook’s stock down nearly 20 percent Thursday.

However, their timing happened to be pretty good.

https://www.cnbc.com/2018/07/26/facebook-insiders-sold-more-stock-than-usual-in-the-second-quarter.html
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NOW NOTICE DOWN THE PAGE AT THE ABOVE LINK, THAT ZUCKER THE PUCKER SOLD THE MOST - INTENT TO SELL ALMOST ALL:

Three years ago, Zuckerberg announced in a Facebook post he would sell 99 percent of his shares to fund philanthropic efforts. In a September SEC filing, Zuckerberg outlined plans to sell $6 billion in Facebook stock over the next 18 months to fund the Chan-Zuckerberg Initiative.