So both the Right and the Left are afraid of the ANSWER.
Lose soap sales? Lose soap sales potentially mean loss of income? Fame?
Not entirely but, yes. More over, white hats (Rush and Hannity, others) don’t want to let the media undermine the red-pill effort.
It only takes one stupid Yokel (see whut I did there?) to mention Q and the media will come out with their CONSPIRACY THEORY guns blazing and discrediting Q. Look how much ink is already spilled on 3rd-hand backchannel chatter about Q...and ALL of it negative.
They are right for not discussing it.
I'd bet a paycheck that Rush, Hannity, Solomon and Carter have been waved off Q...officially. They are all White Hats and have been doing yeoman's work for years. Rush and Hannity annoy me sometimes (Hell, Hannity annoys me all the time.) but they're good guys and on our side.