Answer: Cheap copycat publicity that is exploiting the defeated.
Below is 52-year-old Shania Twain after entering Ottawa stadium on a dog sled, November, 2017. She was escorted on stage by a RCMP officer.
What did Montreal Gazette sports reporter Herb Zurkowsky tweet? “Shania looked like a tramp.”
However, just for the record, I wish a dog sled would bring her through my house and into my bedroom. The RCMP officer could wait outside with the dogs, thank you.
